新北社會局形象大使「熊果」禮盒完整亮相
雙好2byWu&Chen以「蘋（平）安在家」量身打造環保包裝

 

新北市政府秉持「守護孩子們都能平安健康長大」的核心理念，今年特別推出以蘋果頂在頭上的可愛小熊形象大使「熊果」，象徵「陪伴孩子平安長大」（臺語發音為「蘋安熊大漢」）。期許「熊果」以溫暖、親和的設計語言傳遞陪伴與守護的力量，同時也展現市府對兒童健康與安全的高度重視，並作為育兒理念的重要推廣工具。

 

社會局長李美珍表示，「熊果」不僅是形象大使，更是推動「新北愛小孩」政策的核心之一。未來將陸續推出一系列相關活動，包括充滿趣味的「熊果平安禮盒」，以及利用熊果造型轉蛋機和代幣互動，透過創新方式持續傳遞守護兒童的價值與願景。

 

在「熊果」的形象設計上，新北市社會局邀請設計團隊雙好2byWu&Chen合作，設計出立體蘋果造型外盒，充分展現「熊果」的溫暖陪伴概念。雙好2byWu&Chen設計總監吳恩均分享：「我們希望透過這款包裝設計，不僅深化『愛小孩』的政策精神，更讓『熊果』成為家中陪伴的象徵，承載家長與孩子間的情感連結。」

 

設計上採用全紙材立體折盒與環保油墨印製，實現兼具環境永續與人文溫度的價值，將包裝升級為日常生活中親子共享的育兒美學。 新北市政府與雙好2byWu&Chen期待透過內外兼備的「熊果」形象，強化社會對兒童安全與健康的關注，期盼在政策與創新設計的雙軌推動下，為每個孩子打造一個平安快樂的成長環境。

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With the core mission of “ensuring every child grows up safe and healthy,” the New Taipei City Government introduces "Apple Bear" a charming mascot featuring a bear with an apple on its head. The design symbolizes “accompanying children as they grow up safely” (phonetically “Ping-An-Bear” in Taiwanese). This mascot aims to convey a sense of warmth and protection while showcasing the city government’s dedication to children’s safety and health as a cornerstone of its parenting advocacy.

 

Social Affairs Bureau Director Mei-Chen Li highlighted that the New Taipei Loves Children initiative promotes the concept of “parents accompanying, communities collaborating.” Apple Bear is not only a mascot but a central figure in advancing this policy. Future activities will include a variety of events, such as the “Apple Bear Gift Box” and innovative gachapon machines featuring Apple Bear, creatively spreading the city’s child-focused values and vision.

 

To bring Apple Bear to life, the Social Affairs Bureau collaborated with the 2byWu&Chen to craft a three-dimensional apple-shaped box, embodying the mascot’s message of warm companionship. Sebastian Wu, Design Director at 2byWu&Chen, stated, “Through this packaging design, we aim to deepen the spirit of the Love for Children initiative, making Bear Apple a symbol of family bonding and emotional connection between parents and children.”

 

The packaging uses fully recyclable paper and eco-friendly inks, balancing sustainability with a sense of humanity. It elevates the gift box into an everyday tool for parent-child interaction, reflecting the aesthetics of caregiving. Together with 2byWu&Chen, the New Taipei City Government hopes Apple Bear’s holistic design will increase societal awareness of child safety and health, creating a nurturing and joyful environment for every child through combined efforts in policy and innovative design.