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關於雙好2byWu&Chen

雙好設計成立於 2011 年，是一間專注於地方文化、體驗設計與跨域策展的設計工作室。
我們透過品牌策略、空間設計、內容策展與感官體驗的整合設計，將地方文化轉化為可被感知的體驗系統。從地方創生、飲食文化、旅宿體驗到展覽策展，持續探索人、土地與生活之間的連結，並以設計作為文化轉譯與社會溝通的媒介。
我們相信，設計不只是創造視覺與空間，更是一種理解地方、組織內容與建立關係的方法。透過研究、策展與跨域合作，將地方知識、文化記憶與生活經驗轉化為具有文化深度與體驗價值的設計成果。
以設計轉譯地方文化，創造可被感知的體驗。

Founded in 2011, 2byWu&Chen is a multidisciplinary design and curation studio specializing in place-based experiences, cultural storytelling, and integrated design systems.
Through the integration of brand strategy, spatial design, content curation, exhibitions, hospitality, and sensory experiences, we transform local culture into tangible and meaningful forms of engagement. Our work spans regional revitalization, food culture, hospitality experiences, cultural initiatives, and exhibition projects, exploring the connections between people, place, and everyday life.
We believe design is more than the creation of objects, graphics, or spaces. It is a way of understanding places, organizing narratives, and building relationships. Through research, curation, and cross-disciplinary collaboration, we translate local knowledge, cultural memory, and lived experiences into meaningful and memorable experiences.
Translating culture into meaningful experiences through design.

吳恩均 Sebastian Wu

雙好設計與貳房苑創辦人，擅長將設計美學融入多元領域。留美期間專攻多媒體設計，累積深厚的視覺設計背景，擁有豐富的視覺設計經驗，曾擔任《Marie Claire》、《GQ》、《men’s uno》和《Madame Figaro》等多家國際中文版雜誌的視覺統籌，視覺創意與美學視角深受肯定。2011年，創立雙好設計（2byWu&Chen），聚焦空間與產品設計及品牌策劃。2014年，推出結合設計與餐飲的創意空間品牌「貳房苑 LivinGreen」，開創多元設計表現平台。其作品跨足藝術攝影、產品設計等領域，並在東京、柏林等國際展覽中亮相，近年專注於深化設計與生活的連結，持續活躍於國內外舞台。

Founder of 2byWu&Chen and LivinGreen
Sebastian Wu is renowned for integrating design aesthetics across diverse fields. With a background in multimedia design honed during his studies in the United States, he has extensive expertise in visual design. Wu has served as the creative director for the Chinese editions of major international magazines, including Marie Claire, GQ, men’s uno, and Madame Figaro, earning acclaim for his distinctive visual creativity and artistic vision.

In 2011, Wu co-founded 2byWu&Chen, focusing on spatial and product design, as well as brand development. Three years later, in 2014, he launched LivinGreen, a creative space brand combining design, dining, and art, establishing a platform for multidimensional creative expression.
His works span various disciplines, including art photography and product design, and have been featured in international exhibitions in cities like Tokyo and Berlin. In recent years, Wu has dedicated his efforts to deepening the connection between design and everyday life, continuing to make an impact on both domestic and global stages.

陳啟健 Jesse Chen

陳啟健擅長以當代文化與新聞學視角切入品牌規劃，同時也是一位資深的台灣DJ與音樂策劃人，對音樂產業有深厚的洞察力與實務經驗。曾任職於台灣索尼音樂（Sony Music）國際部及亞妮斯比（agnès b）台灣區音樂總監，累積豐富的產業資源與策展能力。擔任雙好設計（2 by Wu&Chen）品牌總監，擅以「在地思維」結合「國際視野」的策略，聚焦於文化展演、音樂活動與創意概念策劃，特別擅於為品牌注入生動且深具意涵的故事性。透過設計與文化理念的完美融合，為品牌打造獨特的視覺語言與文化價值，更賦予品牌深度與創新的生命力。

Jesse Chen excels at integrating contemporary cultural insights and journalistic perspectives into brand strategy. As an experienced Taiwanese DJ and music curator, he brings extensive expertise and practical experience in the music industry. His career highlights include key roles at Sony Music Taiwan’s International Division and as Music Director for agnès b Taiwan, where he developed a profound understanding of music production and curation.

Currently serving as Brand Director at 2byWu&Chen, Jesse is committed to bridging “local thinking” with “global perspectives.” His work focuses on cultural storytelling, music programming, and creative concept development, emphasizing the fusion of cultural narratives and design. By injecting rich storytelling into branding, he crafts unique visual and cultural identities that imbue brands with both depth and innovative vitality.

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